Events Management Idea - Folding Pocket Media Ideal As Calendar of Events

Events management companies often organize a whole series of related events covering, say, race meetings, rock concerts, celebrity dinners and corporate road shows. One important piece of publicity which deserves special attention is the calendar of events. Promotional print makes an extremely valuable contribution to the success of any event. From publicity posters to invitations, floor plans to agendas, programmes to guest passes and badges - every aspect is very important and if even one is overlooked it can be a major setback to the accomplishment of the organizer's goals.

One major aim of any event is to ensure that things run smoothly and that the guests are made to feel at ease with the organizer's presence being almost invisible. Football pundits say that when you watch a match and you don't see the referee then he's having a great match. Sometimes it's the same with the promotional print. There are times when it's good for something to jump out and shout - a poster, for example or a high-impact invitation. But at other times it's good for a product to keep working away in a quiet fashion.

Grow Calendar 2011

A calendar of events might be an example of such a product. It could be just one part of a promotional mailing. The pack might contain a major announcement, some high impact invitations plus a calendar of events for the next 6 months. That makes the calendar a long term product and something that the events organizer is keen for his customer to keep. That immediately rules out a leaflet or even a tidy booklet but a really neat piece of folding pocket media the size of a credit card - now that's a different matter.

One product which is published in the Uk is the Foldilocks card. It features twelve pages which fold out into a strip that is over 400mm long but then fold away and then lock into a four-page cover that is the same size as a credit card. It is absolutely ideal for giving dates and details of a series of events, race meetings, sporting fixtures and so on. The fact that it is the same size as a credit card will encourage the customer to keep the Foldilocks - in a wallet, a purse, a handbag, a pocket or it might just be popped in a desk drawer but it is unlikely to be thrown into the bin which happens all too easily with a leaflet. The product can be seen on video by clicking on http://www.popupmailers.co.uk/popup_foldilocks.html

Events Management Idea - Folding Pocket Media Ideal As Calendar of Events

Grow Calendar 2011