24/7, 365. While this is sometimes an empty business promise, custom promotional calendars live up to this standard by promoting your brand to customers every day. Not only are promotional calendars a great way to keep your brand in front of customers, but a recent marketing survey found that calendars outperformed newspapers, magazines, radio, television, Internet and direct mail as the most effective advertising medium. With careful targeting, clear messaging and long-term visibility, promotional calendars are a high-impact, low-cost alternative to other media.
When your customers display your promotional calendar, it not only serves as a reminder to them of your business relationship, but also as a personal recommendation of your brand to anyone else who sees it. Calendars make great promotional items because they are:
Versatile - with custom styles, colors and formats, your calendar can be designed to fit your brand
Visible - calendars are viewed countless times every day, keeping your brand memorable in the minds of your customers
Relevant -calendars are often used for personal record-keeping and serve a purpose in your customers' daily lives
Cost-effective - with a high perceived value at a relatively low price point, calendars make great gifts
Grow Calendar 2011
Business people use an average of 2.5 calendars. Make sure that one of those is yours by giving them to clients as part of a year-end thank you package or to help busy sales reps stay organized. But don't wait until the end of the year to buy your promotional calendars - you might miss out on lower prices and wider selection. Think about buying promotional calendars in late summer/early fall to make sure your customers get the best your company has to offer.
Promotional Calendars Help You Leave Your Mark Grow Calendar 2011
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