Building a Blogging Calendar

Blogging is hard. But keeping a regularly updated blog that always relates to your book in some way makes blogging a great way to continue expanding your audience. It's also a means of passing on information that is useful to your readers and provides them with something of value.

For me, the best way to do this is taking a 12-month calendar and finding topics for each month that relate to issues/themes discussed in the novel. I call this the "Blogging Calendar". Once you have brainstormed an initial calendar, start researching various possibilities on the Internet. The research process can also be the spark for additional topics you may not have considered.

Grow Calendar 2011

Some of the themes in Shades of Darkness, Shades of Grace were: alcoholism and chemical dependency, politics and voter awareness, divorce and child custody issues, health concerns, particularly ovarian cancer, Minnesota history and tourism, and writing and publishing trends. Some months are going to be easier to fill than others, but here are examples of how I started plotting out my blogging schedule.

March

Women's History Month

April

Alcohol Awareness Month

September

Labor Day

Ovarian Cancer Awareness

October

Ministry Appreciation Month

Domestic Violence Awareness

Grandparents Day

November

U.S. Presidential Election

Finding topics relevant to your book at least gives authors a starting point. In my case I also keep abreast of current events in the realms of politics and the writing/publishing industry. For example, I posted a blog on the Twin Cities hosting the GOP Convention and tied it together with the Pierson family's political activism. I've also done a number of blog articles on the writing and publishing industry, and I post whenever something of interest to authors happens, such as Amazon's new policy on Print On Demand (POD) publishing.

Blogging does take work (especially if you have several blogs to keep updated) but think of it this way - you're not only promoting your book(s), you're providing reader benefits, and writing regularly, all of which helps you as an author to constantly improve.

Catherine Johnson is the author of the novel, Shades of Darkness, Shades of Grace. Visit her web site at CatherineJohnsonNovels.com or contact her via e-mail at: catherinejohns58@yahoo.com

Building a Blogging Calendar

Grow Calendar 2011